Only 37% of human resource (HR) professionals reveal that their organizations have a well-known and intentionally cultivated employer brand, and those without a strong brand could be harming business without realizing it. In this time of global crisis, it may be concerning to hear that more than one in four HR professionals actually believe their organization’s efforts to reflect social responsibility in their employer brand are dismal or below average.
The free research report, The State of Employer Branding and Recruitment Advertising 2020, is now available for download. HR.com’s Research Institute conducted the study of HR professionals to better understand the state of employer brand today in business and how to build a compelling brand to help attract and retain the best possible talent.
The study defines employer brand as the brand that an organization communicates as its identity to current and, especially, potential employees. Recruitment advertising is the process by which organizations market and advertise job openings.
HR departments may have their work cut out for them as 30% believe that the HR team as a whole has responsibility for the employer brand, while 28% say the marketing team as a whole does. But the most widely selected way