It’s no secret that the COVID-19 crisis has had a major impact on how organizations engage talent. In the last week of March, a record 6.6M people in the United States filed for unemployment. This downturn is mirrored by a sharp drop in job vacancies, with Glassdoor reporting a 27.7 percent decrease in postings over the last couple of months. With the balance between candidate and recruiter being so heavily put out of kilter, businesses now need to rethink their approach to attract candidates.
In a recent webinar with Kirsten Tolfree-Dart, Head of Operational Excellence at Caraffi, explained how businesses can fine-tune their talent engagement strategies to survive these uncertain times and be best positioned when hiring returns to normal.
The Importance of Protecting Your Employer Brand
With 80 percent of talent acquisition leaders believing that the reputation of their organization impacts their ability to attract candidates, a strong employer brand has long been a cornerstone of any successful talent engagement strategy. This doesn’t necessarily mean having the biggest name in the marketplace, but reflects your ability to communicate your organization’s core values in a way that leaves candidates eager to join your ranks.
During these times of heightened stress,