Doctors avoid LinkedIn, prefer Doximity

Doctors avoid LinkedIn, prefer Doximity

LinkedIn might want you to believe that anyone who is anyone, or wants to be anyone, is profiled or must be profiled on its site. But some professionals deliberately avoid it.

Doctors shy away from the business network because they don’t want pharmaceutical reps trying to pitch them products, nor do they want patients contacting them there, Doximity CEO Jeff Tangney told Venture Beat. He said physicians prefer his site for recruitment and looking for jobs.

It’s notable that Konstantin Guericke, one of the LinkedIn founders, has joined the Doximity board of directors. He said some doctors shy away from LinkedIn.

“Doctors don’t feel entirely comfortable there. They’re mingling with lawyers, insurance agents and patients. They want something more focused,” Guericke told CNBC in a video interview. “And you’re not going to find physician referrals on LinkedIn.

“Often when I’m a primary care physician I may need to find somebody who knows about a certain tropical disease and who takes Anthem Blue Cross, and I’m not going to find that information on LinkedIn.”

Doximity, a 2-year-old social health care startup, has now built a recruitment platform that LinkedIn might well envy.

doximity

Its new Talent Finder platform is more secure than LinkedIn, and is HIPAA-compliant. To join, a visitor must provide his or her full name, after which the site scours the Internet for that name among the National Provider Identifier, Medicare, and other HHS databases. If the identity is not verified the user cannot join.

Because of that level of security and verification, medical professionals can talk to each other about patients, and, unlike LinkedIn, there is no fee for those conversations.

On average, 15,000 secure digital conversations and faxes take place each day via Doximity and computer or the Doximity app for IPhone or Android, the company said.

Some major medical groups are advertising positions now: Cedars-Sinai, Kaiser Permanente and Banner Health, for example.

The Doximity Talent Finder is not cheap. Employers pay an annual $12,000 subscription for each seat, with most needing two or three seats for their multiple recruiters. For that they get to search Doximity members who practice in 40 specialties in all 50 states, and to browse an unlimited number of profiles and digital CVs.

Filters include past ties, board certifications, years in practice and more than 15 fields of practice. Response rate of doctors to employer inquiries is 80 percent, the company said.

So far, TalentFinder has shared 70,000 job opportunities with the 220,000 U.S. physicians that have joined the healthcare network. Read more on VentureBeat.

The company is backed by venture capital.

Medical practitioner response to the Doximity platform suggests certain industry groups might well be responsive to private, secure, industry-specific platforms that enable safe conversations with peers and highly-selective recruitment of verified candidates.

And that’s certainly a far cry from LinkedIn.

Originally posted on www.aimgroup.com. 

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