If you’re managing an auto dealership, you’ve got a lot on your plate. You need to find ways to spend smarter, cut costs, and meet the high expectations set for your buyers. Dealer Principal Owners and General Managers also must balance the high cost of technology with the people-side of running their business. It’s not an easy process. And you still need to build a better customer experience for your buyers amidst a constantly changing environment. Sound troubling? It’s also expensive. Yet, dealers who fail to build an efficient business will miss out on the chance to sell and service vehicles to customers who can, and will, take their business elsewhere.
Before you panic and begin cutting back on the people who do the work providing the experience for your customers, take a moment to better understand the true cost of running your dealership.
How Much Is Technology Really Costing You?
The National Automobile Dealers Association (NADA) released a study in 2017 estimating the average dealership uses 6.8 different technology systems to complete every transaction. And that was prior to 2020, and prior to when nearly 75% of franchise dealers moved to a fully digitized retail environment due to
The post Cut Costs, Not Headcount, to Improve Dealership Efficiency appeared first on HR Tech Feed.