Edward Stack, CEO of Dick’s Sporting Goods one of the largest United States sporting retailers took a bold stand a couple months ago when he decided the chain would no longer sell assault rifles. In addition, he also announced Dick’s would only sell guns to those 21 years and older. At a time when the country is divided over second amendment rights, gun control, and public safety, why would a company like Dick’s make such a decision? Was it the discovery that Nikolas Cruz the 19-year-old responsible for the Florida school attack had purchased a gun from Dick’s previously? Was it because of the millennials protesting gun violence? What are the cultural implications?