Can Gamification Give Micro-Niche Job Boards An Edge?

Can Gamification Give Micro-Niche Job Boards An Edge?

How does a recruiting technology startup compete with the immensity of competition like LinkedIn and Indeed? One strategy is to go after, not a niche, but a micro-niche. A great example of that is TrueUp, a startup which focuses exclusively on accountants with experience in the Big 4 accounting firms.