Aptology Raises $8.4 million

Aptology Raises $8.4 million

SAN FRANCISCO – Aptology, the world’s first and only Sales Fit-to-Role solution, announced today that it raised a $8.4 million “Series A” led by Zetta Venture Partners with participation from Handshake Ventures, Core Capital Partners and WestWave Capital. Aptology is helping leaders redefine how sales organizations can be successfully built and scaled. Today, sales executives are facing increasing pressure to reliably and consistently deliver against their revenue commitments, while only 50% of sales reps achieve quota and turnover is at an all-time high. In today’s connected yet diverse world, the buying journey is evolving and effective sales talent is difficult to find and retain. Evaluating candidates and employees is time consuming and often not a multi-dimensional process. Aptology offers leaders a full 360 view into an individual’s fit for a given role – and its PredictiveFit™ score forecasts with 80% + accuracy the likelihood that a current or potential sales team member will