8 Actions you Can Take to Reduce your Advertising Costs

8 Actions you Can Take to Reduce your Advertising Costs

Making the hard cuts: A Recession Series Vol. 1 

With the right tech stack and a strong re-engagement strategy, recruiters can source thousands of candidates at a fraction of the cost they used to spend on job advertising.

A recession has been born from the embers of a still active pandemic crisis. Along with every recession, naturally comes a discussion on cost reduction. We are offering a three part series of guided budget-slashing for high volume employers and their talent acquisition (TA) teams, a series of immediate actions TA teams can take to get the job done at a fraction of the cost. For more general tips check out last month’s blog: Recession-proof your TA Operations.

 

Before we dive into all the cuts you can make to your advertising budget, let’s remember that we live in unique times in recruiting industry history thanks to all the tools readily available (and all their free iterations) which means we can do our jobs efficiently from wherever we are. 

Action #1: renegotiate your contract with your job board vendors

How much of your qualified traffic is coming from sources like CareerBuilder, Indeed, Jobstreet or Computrabajo?  While the overall market share of

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