5 Employer Branding Statistics to Know

5 Employer Branding Statistics to Know

Do businesses really need a strong employer brand to hire the best candidates? If employer branding does make an impact on hiring and talent acquisition, where does that impact come from and how can businesses make the most of it? Sure, the talent market is becoming increasingly competitive, but what implications does that have for your recruitment marketing practices and your overall hiring strategy? As always, we at the SmartDreamers blog have plenty of opinions on these matters, but we won’t ask you to take our word for it. Instead, here are some statistics that suggest the answers to the questions above. Hopefully, they can give you some valuable insight into the ways that employer branding is reshaping modern recruitment. 1. 92% of candidates would leave their current jobs for a role at a company with an excellent reputation. This first stat is perhaps the most striking, because it shows the unique power that employer branding can have. (It’s worth noting as a corollary