4 Easy Steps to Start Building your Candidate Personas

4 Easy Steps to Start Building your Candidate Personas

 

Audience segmentation will help you effectively promote and describe different open positions increasing engagement and application rates.

While recruiters are not content marketers, they’re definitely in the content production business, or at the very least in the copywriting arena. Every single interaction with a candidate can be qualified as a piece of copy. From the most basic, like an interview email reminder to a job description on a career site — it’s all copy.

 

But, is it good copy? So often the answer to that question is negative, which is a huge missed opportunity. If recruiters can tweak their messaging strategies to connect with their candidates more effectively, the returns are immediate, no expensive resources required. All your team needs is a strategy that will help them craft engaging emails, job descriptions, and social media job posts/ads that are meaningful and relevant to their desired audience.

A great way to start is by figuring out who that audience is, their behavior, their preferences, and then writing specifically to them. Marketing has had buyer personas up its sleeve for years and for good reason. It works. It’s a simple exercise of researching your demographic, and building a profile with

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