Note: This post has been updated for 2020.
Employer branding can be challenging for human resources professionals and hiring managers who are new to the topic. You know how it feels to step into your workplace every day, but how do you turn that feeling into engaging content that attracts outstanding candidates? Getting some answers can be as simple as clicking “Follow.” LinkedIn is full of employer branding experts who share their wisdom regularly.
The senior director of client strategy at Recruitics Derina Adamczak has spent nearly 20 years focused on how companies find and acquire new talent. Adamczak is an enthusiastic champion of using technological tools to improve talent relationships and the communication of a strong employer brand.
Adamczak’s experience comes from the IT, engineering, construction, corporate, and retail sectors, making it widely applicable to a vast range of companies and recruiters.
Bryan Adams, CEO and founder of Ph.Creative, is driven by a passion for employer branding, as well as the dismay that comes from realizing how many companies aren’t communicating the depth of value demonstrated by their people and their brand. As a result, he regularly shares tips and insight to help organizations define
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