The effects of COVID-19 have changed a lot for employers and applicants alike. The rise in unemployment means more folks are searching for jobs, but it doesn’t mean they’re any less picky on what they expect in their next role. Many individuals were forced out of roles that, in normal circumstances, they would have held on to, meaning you have the opportunity to hire talent that you otherwise wouldn’t have been able to reach.
Now more than ever, employers need to sell job seekers on the opportunity joining their team presents, rather than the other way around. This begins with a strong employer brand that excites top talent about joining your team. Your employer brand should include a compelling career site, list of company benefits, outlined career paths, training opportunities, and more.
Once you have a strong employer brand in place, another critical step you need to convert prospective job seekers into applicants is creating a simple application process. With many individuals devoting all of their freetime to applying to jobs, a simple application process could be the difference between submitting an application or passing on your company entirely — especially since many job boards and other channels offer the
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